Technology journalist, futurist, and Democrat
Now, with newspapers and campaigns alike fighting to either hire bloggers or get their own blog products out there, I think it's a good time to talk about what works, based on an enormous pile of evidence.
The winning strategy is a scaled community with full-time analysis of candidates, issues, and other bloggers. The site should be friendly with your party, but not overly-friendly. If the site managers feel free to diss their friends at times, so will others. And I can't emphasize enough the need to use a Community Service Network platform, like Scoop, Slash or Drupal, rather than a blog metaphor. (Dailykos runs Scoop.)
Details follow.
· CA House roundup - July edition (dday)
· McCain: Afghanistan Not a "Major Conflict" (Jonathan Singer)
· McCain Press Pool Goes Commando (Tracy Joan)
· Schumer: 60 Dem Senators Possible (Josh Orton)
· Jindal Out (Josh Orton)
· Scalise and Kennedy Shilling for Big Oil (DailyKingFish)
· IA: Grassley and Christian conservatives at odds (desmoinesdem)
· Richardson tells McCain to stop whining (fbihop)
· OR-SEN: New DSCC/IE ad in Oregon (karichisholm)
· NM Dems GET the netroots; GOP not so much (fbihop)
· Louisiana House 2Q Fundraising #'s (DailyKingFish)
· OR-SEN: Merkley's Netroots Nation video (karichisholm)