Technology journalist, futurist, and Democrat
Now, with newspapers and campaigns alike fighting to either hire bloggers or get their own blog products out there, I think it's a good time to talk about what works, based on an enormous pile of evidence.
The winning strategy is a scaled community with full-time analysis of candidates, issues, and other bloggers. The site should be friendly with your party, but not overly-friendly. If the site managers feel free to diss their friends at times, so will others. And I can't emphasize enough the need to use a Community Service Network platform, like Scoop, Slash or Drupal, rather than a blog metaphor. (Dailykos runs Scoop.)
Details follow.
· West Virginian rebuttal to Sen. Rockefeller DNC08 speech (WVaBlue)
· PUMAs are like the tooth fairy (fbihop)
· Start Preparing Now: Hurricane Gustav Aiming At New Orleans (NickD)
· NRCC Reserves $8.8M in Ad Time in 14 Districts (HellofaSandwich)
· DNC Turns Away Bloggers from Seating Area When Jack Danforth is Sitting There (NickD)
· MN-03: Madia hits the airwaves 'Running' (MN Campaign Report)
· A view from the convention floor (fbihop)
· Tim Pawlenty puts his foot in his mouth (MN Campaign Report)
· Twittering the Democratic National Convention (Jonathan Singer)
· Mark Warner Conference Call: Keynote Speech Preview (lowkell)
· House Race Expenditure Tracker (HellofaSandwich)
· Mark Halperin -- So Stupid It Hurts (Jonathan Singer)